I’m Brice Torres, General Sales Manager at Black Gold Harley-Davidson and the founder of Traction Company. I was raised and currently live in North Texas, and I’ve built my career around driving performance, leading teams, and executing at a high level. My background includes several years in the hospitality industry, along with hands-on experience in automotive and diesel, which has shaped my approach to operations and customer experience. Traction Company is my foundation for future ventures as I continue to grow and expand my professional footprint.

Outside of work, I’m engaged to my beautiful fiancée, Breanne, and spend my time as an active motorcycle enthusiast with a strong passion for performance trucks and cars.

Thank you for visiting—if you’d like to learn more or connect, feel free to reach out.